Full course description
Start Date
Every 2 weeks
Price
$159
Credential
Digital Badge
Length
Self-paced
Commitment
24 hours
Format
Asynchronous
Social Media
Course Description
In this social media for business course, you will learn about some of the most popular social media platforms (Facebook, LinkedIn, Instagram, Google Business Profile, Twitter, Pinterest, and many others) and study secrets for using these platforms to promote your business. Throughout the course, you will gain insights into how to build a social media team and automate your social media activities, so you can leverage the power of social media without adding another full-time job to your plate. Lastly, you will gain techniques for measuring and tracking your social media success.
Where You'll Take This Course
You will complete this course in Ed2Go's learning platform, not in Canvas. Canvas is used only for enrollment information and instructions on how to log in to Ed2Go.
Learning Objectives
- Explain how social media can help businesses build relationships, generate leads, increase awareness, and support business growth.
- Plan and implement a customized social media strategy based on business goals, target audiences, and appropriate platforms.
- Develop, organize, and distribute effective social media content designed to engage audiences and encourage interaction.
- Apply marketing strategies across platforms such as Facebook, Instagram, LinkedIn, Google Business Profile, TikTok, YouTube, and other relevant channels.
- Use automation, delegation, scheduling, and management tools to streamline social media activities and coordinate team efforts.
- Track key metrics, analyze results, and use social media analytics tools to evaluate and improve marketing effectiveness.
Target Learner
This course is designed for Small business owners, entrepreneurs, marketing and communications professionals, social media coordinators, and others responsible for promoting an organization online. Designed for beginners or professionals seeking a structured approach to social media marketing and management.
Enrollment Schedule
This course is fully self-paced. Enrollments are processed in batches every two weeks. Enroll by the "Enroll By" date to join the next batch, and your course access opens on the "Course Access" date, one week later. If you enroll after the cutoff, you'll be placed in the following batch. You'll have 3 months from your enrollment date to complete the course, and within that time you set your own pace.
| Enroll By | Course Access | Complete Course By |
| Nov 2, 2026 | Nov 9, 2026 | Feb 4, 2027 |
| Nov 16, 2026 | Nov 23, 2026 | Feb 18, 2027 |
| Nov 30, 2026 | Dec 7, 2026 | Mar 2, 2027 |
| Jan 11, 2027 | Jan 18, 2027 | Apr 13, 2027 |
| Jan 25, 2027 | Feb 1, 2027 | Apr 27, 2027 |
| Feb 8, 2027 | Feb 15, 2027 | May 10, 2027 |
| Feb 22, 2027 | Mar 1, 2027 | May 24, 2027 |
| Mar 8, 2027 | Mar 15, 2027 | Jun 10, 2027 |
| Mar 22, 2027 | Mar 29, 2027 | Jun 24, 2027 |
| Apr 5, 2027 | Apr 12, 2027 | Jul 7, 2027 |
| Apr 19, 2027 | Apr 26, 2027 | Jul 21, 2027 |
| May 3, 2027 | May 10, 2027 | Aug 5, 2027 |